Singaporean billionaire Peter Lim, the owner of Spanish club Valencia, has expanded into sports marketing by acquiring the image rights for football superstar Cristiano Ronaldo, it was announced Monday. Mint Media, a Hong Kong-based firm owned by Lim, said in a statement the six-year contract with Ronaldo would help grow the Portuguese icon's brand in Asia. Under the deal, Mint Media "will own and administer all of Ronaldo's image rights" except for those relating to his professional football club Real Madrid.
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Singapore billionaire acquires Ronaldo image rights
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