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This CEO Is Building the Next Social Media Giant for Collectors

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Solomon Engel's company, Boxes, is a growing destination for collectors around the world.

We're always looking to highlight a company we believe has a recipe that will change an industry forever. One particular company, Boxes, caught our attention, and its Founder and CEO Solomon Engel has been working for the last several years to build it into the very first true online destination for collectors. He spent his last 17 years as an entrepreneur creating many different types of products, and today Engel's Boxes appears to be on pace to become the next big social media platform.

"My team and I built Boxes to be a one-of-a-kind platform where people from all over the world can come together and socialize around their collections. As it is, they can't put Boxes down. They end up adding their entire collections of comics, toys, sports collectibles, coins, you-name-it, and then find themselves immersed in a community with like-minded people socializing for hours each day," said Engel.

As the world of social media continues to evolve, Boxes appears to be offering a unique approach that is specially tailored towards collectors, but can also appeal to other audiences. The collectibles industry is massive in itself and until Boxes, no one has yet to capture this market in an online community atmosphere. Think about all the verticals from the hottest Star Wars toys to vintage antiques to superstar athlete collectibles. From the collectible world, the opportunities to capture appear significant, and from our discussions with Engel, some of the company's future plans that are already in the works will help bring the industry at the forefront of technology.

GROWTH

Since its earliest days, the versatility and benefits of Boxes has caught the attention of tens of thousands of collectors from all over the world and today its online community is thriving with an abundance of active collectors who are diving into the many options that Engel's company has to offer.

"The foundation of Boxes is centered around the ability for people to add their entire collections so they can take them wherever they go with their mobile device, in an organized and searchable way. Boxes is a tool that puts structure and context to a collection." said Engel. "Over the last several months we've had a surge of people adding hundreds of thousands of items and it's led to a rapid increase in our community's growth."

We downloaded Boxes and created an account ourselves just to get an idea of what life is like inside Engel's collector utopia. We were mesmerized by the amount of engagement, activity, and commitment from the community. The sheer volume of items added by the community is unlike anything we've ever seen on other social media platforms. Within a week's time, we watched the people that we were following add thousands upon thousands of high quality items, one at a time. With such a large abundance of content being added in such a short period, the user commitment is definitely there and it'll be exciting to see how Boxes will blend this level of activity with its fast growing community.

COMMUNITY

Spend even one hour on Boxes and you'll get the feeling that somehow everyone in this community knows each other. Realistically most of them have never met, but Engel and his team have created an ingenious way to bring them all together and the result is a community filled with passionate people who essentially spend all day together on Boxes.

"Our community has been our priority from the start so we implemented different strategies that would bring people closer together. It's essential for anyone building a community to find ways to bring people closer and building a good social foundation is very important," said Engel.

"Holding physical meet-ups, running contests, and promoting regular users into solid advocates are a few great tactics we use to help bond people together and keep our community growing. There is no cookie-cutter approach, but anyone building a community should have their own strategy for maintaining it."

Community building plays an integral role in every company's growth. All the social media giants have demonstrated this and Boxes is taking a focus on building their own. The larger the community, the more opportunities a company can capitalize on and from what we've seen, Engel's company looks to be well positioned to take advantage of its growth.

COMPETITION

Where as Pinterest is an online bulletin board for people to create collections for planning events, traveling, and remodeling their home, Boxes has grown a community focused on the actual collections people own and are most passionate about. Where we see similarities, this piece sets the difference between the two companies. Boxes is also gai

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