In his new book, Think Big, Act Bigger: The Rewards of Being Relentless, Jeffrey Hayzlett talks hard work and Thinking Big and Acting Bigger -- Because you Can
I had been Chief Marketing Officer (CMO) at a Fortune 100 company for several years when I left to build my personal brand as a speaker, strategic business consultant, and media personality. I had spent my years as a CMO fighting against deep-seated "big company" limitations and was looking forward to getting back to the wide-eyed optimism, control, intimacy, and seemingly endless possibilities of being an entrepreneur. I wanted to build a dynamic, nimble business with just a small team that I could guide anywhere I wanted to go.
I wanted to build my brand first online, so I told my team, "Go find out what I need to do to boost my social media presence by 25,000 fans on Facebook and Twitter as quickly as possible. Give me a plan for what I need to do, from increasing visibility to buying ads."
They came back to me and said they could get only 15,000 fans on each.
"Why?" I asked.
"Our budget."
"But I never gave you a budget! I just asked you to tell me what it would take to get where we needed to go."
Silence.
[END SCENE. CUE CRICKETS.]
From my years as a successful small-businessman in printing, marketing, and business development in South Dakota, through my time as the CMO of that Fortune 100 company, and into my current work as a speaker, bestselling author, host of a national TV show, and creator of the C-Suite Network, people have asked me one question more than any other: "Jeff, how did you do it?" My answer is: "I think big and act bigger." I'm a cowboy from Sioux Falls who worked his way up through businesses small and large to win on the national level. In fact, I win all the time, and my ability to think big and act bigger has been the key to my success.
Napoleon Hill's classic book Think and Grow Rich has taught millions of us that thinking is the first step in achieving. But acting bigger is the key to achieving bigger. Acting bigger means tying visions to actions--getting beyond the stories and excuses, the self-imposed limitations, preconceived notions, and constraining structures--and becoming the biggest, baddest, best version of who you are and what you want to be. The most dangerous move in business is the failure to make a move that delivers on a promise to be that "you." The history of modern business is filled with companies that no longer exist because their leaders refused to adapt and change until it was too late. Kodak thought it was still in the film business and ignored its own proprietary work on the digital camera. BlackBerry thought its brand-named communication method could stem the need to innovate. Oldsmobile just got old with its customers, and when they started to die, so did the brand.
Most people seem to understand this on some level. So why do so many of us think small and act smaller? Why do so many smart entrepreneurs, business owners, managers, and leaders (not to mention parents and partners) fail to act bigger even when they think that way? Lots of reasons: They aren't sure what they really want; they aren't sure they can get what they really want; they are scared or doubtful and think that if they don't know how to get somewhere, it isn't going to happen; and, most important, they lack the right attitude to own who they are.
Thinking big and acting bigger is all about action and attitude: being fearless and bold, steamrolling obstacles, ignoring perceived limitations, and even being a little irrational and pigheaded at times. I've learned it is about being relentless in all I do but especially trusting in who I am because I can.
My attitude is always about owning who I am in everything I do: Sell me, sell the company; sell the company, sell me. When people hire me and say, "Make it like it used to be," I say, "No. You can't go back, and I don't want to." I don't look the way I did when I was 20; I look better. Sure, I have lost some hair, but I also lost any doubt as to who I am. I have gained some weight, but I have also gained experience, character, and worldliness that make me better than I ever have been. Simply put, I am all that I say you should be: fearless, bold, and relentless. That's not arrogance, that's awareness--that's an attitude that says, "I own who I am!"
All the things I will tell you in this book about thinking and acting big in all you do--leading, connecting, relating, focusing, adapting--are virtually meaningless if you don't know who you are. I don't care if you are a business of one or two people, an entrepreneur with devoted followers, or a leader at an established business. Maybe you are struggling to overcome ongoing obstacles. Maybe you are pushing
I had been Chief Marketing Officer (CMO) at a Fortune 100 company for several years when I left to build my personal brand as a speaker, strategic business consultant, and media personality. I had spent my years as a CMO fighting against deep-seated "big company" limitations and was looking forward to getting back to the wide-eyed optimism, control, intimacy, and seemingly endless possibilities of being an entrepreneur. I wanted to build a dynamic, nimble business with just a small team that I could guide anywhere I wanted to go.
I wanted to build my brand first online, so I told my team, "Go find out what I need to do to boost my social media presence by 25,000 fans on Facebook and Twitter as quickly as possible. Give me a plan for what I need to do, from increasing visibility to buying ads."
They came back to me and said they could get only 15,000 fans on each.
"Why?" I asked.
"Our budget."
"But I never gave you a budget! I just asked you to tell me what it would take to get where we needed to go."
Silence.
[END SCENE. CUE CRICKETS.]
From my years as a successful small-businessman in printing, marketing, and business development in South Dakota, through my time as the CMO of that Fortune 100 company, and into my current work as a speaker, bestselling author, host of a national TV show, and creator of the C-Suite Network, people have asked me one question more than any other: "Jeff, how did you do it?" My answer is: "I think big and act bigger." I'm a cowboy from Sioux Falls who worked his way up through businesses small and large to win on the national level. In fact, I win all the time, and my ability to think big and act bigger has been the key to my success.
Napoleon Hill's classic book Think and Grow Rich has taught millions of us that thinking is the first step in achieving. But acting bigger is the key to achieving bigger. Acting bigger means tying visions to actions--getting beyond the stories and excuses, the self-imposed limitations, preconceived notions, and constraining structures--and becoming the biggest, baddest, best version of who you are and what you want to be. The most dangerous move in business is the failure to make a move that delivers on a promise to be that "you." The history of modern business is filled with companies that no longer exist because their leaders refused to adapt and change until it was too late. Kodak thought it was still in the film business and ignored its own proprietary work on the digital camera. BlackBerry thought its brand-named communication method could stem the need to innovate. Oldsmobile just got old with its customers, and when they started to die, so did the brand.
Most people seem to understand this on some level. So why do so many of us think small and act smaller? Why do so many smart entrepreneurs, business owners, managers, and leaders (not to mention parents and partners) fail to act bigger even when they think that way? Lots of reasons: They aren't sure what they really want; they aren't sure they can get what they really want; they are scared or doubtful and think that if they don't know how to get somewhere, it isn't going to happen; and, most important, they lack the right attitude to own who they are.
Thinking big and acting bigger is all about action and attitude: being fearless and bold, steamrolling obstacles, ignoring perceived limitations, and even being a little irrational and pigheaded at times. I've learned it is about being relentless in all I do but especially trusting in who I am because I can.
My attitude is always about owning who I am in everything I do: Sell me, sell the company; sell the company, sell me. When people hire me and say, "Make it like it used to be," I say, "No. You can't go back, and I don't want to." I don't look the way I did when I was 20; I look better. Sure, I have lost some hair, but I also lost any doubt as to who I am. I have gained some weight, but I have also gained experience, character, and worldliness that make me better than I ever have been. Simply put, I am all that I say you should be: fearless, bold, and relentless. That's not arrogance, that's awareness--that's an attitude that says, "I own who I am!"
All the things I will tell you in this book about thinking and acting big in all you do--leading, connecting, relating, focusing, adapting--are virtually meaningless if you don't know who you are. I don't care if you are a business of one or two people, an entrepreneur with devoted followers, or a leader at an established business. Maybe you are struggling to overcome ongoing obstacles. Maybe you are pushing